What
fuels demand
for a stock?
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Wall Street has said for years that the market is efficient, and the
price of a stock represents everything that is
known about a company up to that moment. Wrong,
stock prices over-react to news, both good and
bad.
You would think that if a stock is fairly
valued, that no one would buy at a higher price
or sell at a lower price.
But how can anyone truthfully say what fair
value is? Sure, you can measure stocks by
earnings, dividend yields, return on invested
capital, the company’s growth rate, or against
its industry peers. Some experts say that since
safe government bonds sell at about 20x earnings
(at a 5% return), stocks should sell at less
than 20x earnings because of the added risk, and
many of course do.
The fact is, stocks don't have a “fair
value”, and they never have. The buying and
selling, and so the moment’s price, is driven by
psychological forces (fear of lost opportunity,
envy over the killing that a friend made in the
market, good news, bad news) and economic forces
(productivity, inflation, deflation, etc.). It’s
what the crowd thinks about all of this that
creates demand or a lack of demand.
Whether it’s because of a company’s growth or
“because it’s a big company that pays a regular
dividend”, big demand for a stock comes down
to one thing, and only one thing: investors
think that they will make money by buying the
stock. Period.
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The Beardstown Ladies
Investment Club (of Illinois) sold a lot
of their books and received lots of
publicity when they reportedly earned
23.4% for 10 years. Turned out that they
didn’t know how to figure percentages,
actually earning an annual average of
9.1% while the S&P 500 averaged 15.3%
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Other Stock Market Basics Topics:
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Stock Market Basics
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Why invest in the stock market?
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Why Sell Stock?
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How are shares bought and sold on
the NASDAQ?
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How stocks are traded on the New
York Stock Exchange
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What are ECNs?
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Supply and Demand
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American Stock Exchanges
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International Stock Exchange
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What fuels demand for a stock?
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More to Know About Stock Trading
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Limit Orders
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Market Capitalization
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Preferred Stock
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How to Buy Stock?
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How much money do you need to open a
brokerage account?
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Money Market Funds
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Margin Loans and Investment
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Corporation Executive Pay
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How much money do you need to open a
brokerage account?